When you are managing your store using WooCommerce, one of the must-have WooCommerce extensions for you is WooCommerce Product Feed Manager Extension. As a store owner, you need to submit a feed of your products to Google Merchant Center and then link it with your Google Ads account for Google to consider your products for Google Shopping ads. Unlike text ads that use keywords to match results, Google shopping ads use the product feed that you upload to randomly select and display products.. There are 100s of extensions for any WooCommerce extension category, but we researched the market and found the following Product Feed Manager Extensions could be better for your store:

#1 Google Product Feed

Google Product Feed

The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.

The extension supports 50+ feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.

What’s in it for you?

  • Choose from an extensive list of supported fields to add to your feed providing the richest possible data to Google
  • Easily map existing product data onto Google’s required fields from WooCommerce taxonomies, attributes, or product fields
  • Capture data required by Google not normally held in WooCommerce using the plugin’s additional data entry fields
  • Set up global store-wide defaults or per-category defaults for fields
  • Provide product-specific information against products or individual variations if required
  • Real-time feed shows the latest information for your products
  • Full support for WooCommerce’s importer and REST API for bulk importing data
  • Integrates with common WooCommerce extensions
  • Extensive documentation covering setup and customization
  • Rich set of WordPress filters and actions allowing flexible customization if necessary

#2 YITH Google Product Feed for WooCommerce

YITH Google Product Feed for WooCommerce

Add all your products on Google shopping automatically thanks to a useful integration. Have you ever noticed that Google shows product feeds among its results? They are so captivating, tempting, and attractive! They immediately catch users’ eye, persuade them to click, and take them directly to your shop page. Google Merchant: the bright idea by Google, well-conceived for those who aim to boost their sales. Just think about it! That simple click will not only meet the target but will also take the users who have a strong tendency to purchase to your site and, as a foreseeable consequence, increase your sales. After registering the account on Google Merchant, all you have to do is activate our “YITH Google Product Feed for WooCommerce” plugin to create the correct file including the products you have selected allowing you to show them on the Google search engine in no time.

Main Features:

  • No limit to the number of feeds that you can create
  • Include all products in the feed, or just the ones in the selected category and/or tag
  • Generate feeds as .xml and/or .txt files
  • Create custom templates for your feeds and select which Google fields you want to choose
  • Choose the information you want to display for each Google field in the feed
  • Include information linked to a specific custom field in the feed
  • Optionally, add a prefix and/or a suffix for the information shown on Google Shop
  • Manage Google Merchant general feeds:
    • set the same values for all products
    • override the global values at the product level (simple product) or variation level

#3 AdTribes Product Feed Manager

This is a plugin that will help you generate multiple feeds suitable for different marketing channels. In addition to Google Merchant Center, you can generate feeds for over 200 marketing platforms using this plugin. Moreover, it has advanced features for filtering products and mapping attributes, which will make your job much easier:

  • Helps you generate product feeds for different platforms including Google Shopping.
  • Advanced filtering options to choose the products to be included in the feed.
  • Support for WooCommerce variable products.
  • No limits in the number of products and feeds that can be created.
  • Set up schedules to automatically update the feeds at regular intervals.
  • Advanced category and attribute mapping.
  • Measure your success with the platform with Google Analytics integration.

#4 WooCommerce Product Feed Manager

WooCommerce Product Feed Manager

WooCommerce Product Feed Manager allows you to create accurate product feeds of your WooCommerce products to promote on the largest marketplaces.

Using this plugin, you can create optimized product feeds for Google, Facebook, Pinterest, Walmart, Kelkoo, eBay, Travopezzi, and 170+ other popular marketplaces to sell your products to a greater audience.

Whether you have low traffic on your site, or less time to promote your site, you can easily get exposure through large marketplaces. This plugin will let you create a product feed real quick for your desired marketplace, and start selling easily.

Key Features:
-Unlimited Product Feed
-JSON-LD structured data fix
-Custom fields for important identifiers
-Easy Interface
-WPML & WCML support

#5 WPMarketingRobot WooCommerce Product Feed Manager

WPMarketingRobot WooCommerce Product Feed Manager

This is another powerful solution that will help you generate and manage product feed for different marketing platforms. It offers several advanced options to help you optimize the feed. You will be able to update the feed regularly by specifying intervals. Overall, this plugin could be of great assistance, if you are looking to improve the visibility of your feed by linking through different marketing channels. More plugin features are:

  • Create and maintain product feeds for multiple comparison engines including Google Shopping.
  • Easily filter your products to include only the relevant ones in the feed.
  • Optimize your feed easily by making individual product updates.
  • Get started easily with different templates available for different channels.
  • Product feed template is regularly updated according to the channel guidelines.
  • Specify convenient schedules for auto-update of product feed.
  • Simple installation process.
  • No limits in the number of products that can be included.
  • Reliable support and consistent updates.
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